It feels like only yesterday when I ran my first analysis. A lot has changed since then online and in the real estate market. So I figured I would take a look again and revisit this topic to see which national real estate franchise is doing the best job on the internet. In my last post I looked only at web site traffic. This time around I am not going to just give you one list. Instead I am going to break down my analysis to brand search volume, web traffic, and search engine rankings.
Brand Search Volume
With this we are looking at the relative amount of times users have searched for a franchise’s brand in Google. We are only looking at Google because Google is currently the only search engine that releases this type of data to the public. We will be using Google Insights to run our analysis.
Google Insights
From the data above we can see that from brand search volume alone the break down looks like this:
- Remax
- Century 21
- Prudential
- Coldwell Banker
- Keller Williams
Web Traffic Analysis
With out having direct access to a web site’s analytic software its nearly impossible to guess how much traffic a website receives. However, there are many tools available to help us make educated guesses. The tools we will use here to get a relative assessment of web traffic are, Google Trends, Alexa, and Compete.com.
Google Trends
| remax.com |
|
1.00 |
| century21.com |
|
0.12 |
| coldwellbanker.com |
|
0.10 |
| prudential.com |
|
0.06 |
| kw.com |
|
0.04 |
From the data above it looks like Remax has a very strong lead. However, lets take a look at Alexa for further analysis.
Alexa
On the Alexa chart above we can see all of the stats are more condensed with Remax and Century 21 up and the top and the others moving back and forth underneath them.
Compete.com
Despite the fact that Google’s data was starkly different than the other two it is apparent that based on web traffic analysis these sites can be organized in the following order
- remax.com
- century21.com
- coldwellbanker.com
- prudential.com
- kw.com
Search Engine Optimization Analysis
Search engine optimization can be a successful marketing tool for any corporation.
| Target Keyword Ranking in Google | PageRank | SEOmoz’s Domain Authority | Backlinks | |
| remax.com | 5 | 7 | 59/100 | 20,183,778 |
| century21.com | 3 | 6 | 59/100 | 1,787,332 |
| coldwellbanker.com | 4 | 7 | 58/100 | 11,174,886 |
| prudential.com | 1* | 7 | 63/100 | 1,439,893 |
| kw.com | 17 | 6 | 57/100 | 65,366 |
*title tag contained exact brand name.
Final Analysis
While there are many different ways to rank web sites its hard to argue that the different types of analysis above aren’t some of the most important. Using the data collected above the following list is an accurate assessment of the reach, popularity, and optimization of the largest real estate franchises in the country.
1. Remax
2. Century 21
3. Prudential
4. Coldwell Banker
5. Keller Williams